RETAIL DISTRIBUTION CHANNEL
500 to 200 OUTLETS ALL OVER IN KERALA & OTHER STATES
Company can launch and manage around 150 to 200 own outlets with international standards.Direct marketing is highly effective….
- In maintaining in the quality of the product in production unit , transporting unit , warehouses and retail outlets.
- In ensuring the quality of the products through faultless refrigeration and proper chilling right from the biginning of the products to the retails outlets as the company envisages thus the company wel esablish brand value.
By avoiding distributors and dealers company can…
- Drive fund directly from the market
- Avoid credit supply to a great extent
- Maintain the quality of the product without any damage.
- Directly get feedback from customers about the quality of the product and service.Thus the company can ensure effective customer care.
The Advantages Of Selling products through a Retail DistributionChannel
Selling our goods through a retail distribution channel is one option for reaching customers and prospects effciently. A retail distribution strategy enables to company grow our business in an effcient way , while conserving our own resources.
Selling goods through a retail channel extends the geographical reach of our business. Setting up our own outlets or hiring a sales team to cover the teritories where an existing retail chain operates would invoice significant investiment and effort.By utilizing an existing retail network,company can expand your geographical operations quickly and easily.Retailers hold stock of our products at their sites,reducing our own stock-holding and distribution costs.Customers take delivery of the products at the local outlet so that company does not incur delivery costs.
Dealing with retailers gives access to an additional customer base without investing in a sales and marketing program to capture new business. Companies have immediate access to a group of customers and prospects who visit retail outlets to buy the type of product company offer. In some cases ,company may be able to negotiate an arrangement with a retailer to stock only our type of product and not those of our competitors.
Selling our products through a retail channel puts responsibility for selling the product on the retailer.To encourage retailers to sell our product,company must provide product training for the retail sales team,together with a program of sales incentives and promotional support meterial. While selling through retail channel provides with the equivalent of an additional sales team,company do not have direct control over the relationship with the final customer.Company is dependent on the retailer to provide the right level of service to the customers so that they continue to buy our products.
Company can boost our marketing budget by running joint campaigns with members of our retail channel.Marketing campaigns that tell customers and prospects that our products are available in retail outlets helps to drive business to the channel and sell more of our products.